![]() ![]() In general, the aim of this additional asset is to generate short and easily consumed content that users can access quickly. This side of WeChat also allows the platform to keep up with the demand and competition with other similar apps such as Douyin, RED, Bilibili, and so on. The main Social Media content which you will find on the WeChat site tends to be text-based, however, on the new Channels feature you will see a lot more moving or image-based content like videos. Here you’ll find the biggest profiles and KOLs on WeChat and the chance to explore many different media accounts and their video-based content. One of the latest additions to the app is the WeChat Channels – a short-video platform where content can be seen from more users than just those on your contact list. The app users are loyal as they can find pretty much anything they need on one single platform. WeChat can be used for messaging and calls, sharing photos and videos on the ‘Moments’ feature, reading news, playing games, making mobile payments through ‘WeChat Pay’, and for services and in-app e-commerce there are ‘Mini Programs’ and ‘Official Accounts’, as well as many other features like the recent ‘WeChat Channel’. In short, WeChat pretty much has it all, not to mention the more than 1 billion regular monthly users who make it clear that the platform truly has something for everyone. WeChat itself would describe the app as a lifestyle that goes beyond social media and messaging. The application is essentially a communications platform that includes a great multitude of features that users can visit for many different services and content pieces. It is also known for being a globally well-known stand-alone app which’s features reign high and wide, especially in the Chinese market. With the initial release celebrating 10 years this year, this app has skyrocketed since its introduction to the world of online messaging and now hosts users all over the world.
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